Fans can scan either the base Sprite or Lymonade Legacy cans or 20oz bottle labels to unlock access to the drops, with exclusive releases for each product.Incorporating the study of hip hop into undergraduate music curricula is fraught because traditional music theory and history sequences are built around the canon of Western art music tradition. And I’m really, really, really happy and grateful.”Ĭonsumers will be able to engage with the drops by entering the ongoing sweepstakes via on-pack QR codes, digital and social, to win individual drops and exclusive content. And I just kind of feel like I just made it. So I think I’m very blessed in that way and very lucky because a lot of people I’ve seen not really get exactly what they wanted to get by doing the wrong things. “Those guys were nice enough to work with a new guy like me. I’m proud of that vision that I had when I was that young to put together a record and put it out at the right time,” Nas added. And I had a vision back then, and I’m proud of myself. ” … Because I grabbed those producers, and I was lucky enough to have them want to work with me too. Those times, working with those producers changed my life, and it makes me go, Wow, I knew what I was doing at a young age,” Nas said And, I think about those times - my humble beginnings and those times can never be replaced. “You know what’s crazy? I saw so many changes in the music from all those years of being in it. Nas himself took a moment to look back at the impact of that album and calls himself “lucky.” Just at the young age of 19, Nas curated an iconic rap album that would be labeled as one of the greatest of our time.
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Nas’s discography is full of fan favorites, but his classic and first studio album, Illmatic, featuring producers and artists like Premiere and Q-tip, catapulted him to rap success. And it seems like just yesterday I did a commercial with them was years ago,” he added. And Sprite has been with us the whole time. So you just use your musical platform to push yourself to different industries and different fields, and you wind up in a place you didn’t even you could never dream. “You look at it as something that starts off as music but branches off into all kinds of different businesses, and it goes from one step to the next to the next. “You look at it as a lifetime thing,” he continued. “I think through Hip Hop music and 50 years of it shows you that there’s one longevity out here that it’s not just a fly-by-night thing, that you don’t have to just look at it as a quick lick or something that’s going to just make you rich really quickly.” The path for us, we are now reaching goals that once seemed too far away, and we’re able to use our minds and ideas to create,” he said. “Well, Hip Hop, for me, changed my family. And also, just to push the limit, push it to the limit and explore different things, different styles, different truths about yourself, your truth, your message to people, explore what you think about the world you live in, the society you live in,” Nas said when sighting his hand in Hip-Hop.ĭiscussing how Hip-Hop positively changed the life of the kid from Queensbridge, Nas reflected on how it has put him in rooms he never thought to dream of and how it enabled his family to create their own possibilities. My impact is probably all of those things. And to me, that’s what 50 Years of Hip Hop is about,” Nas said. They add something with their voices, and they are expanding the whole game with their presence. You have somewhat of an understudy like myself to Rakim, and you have Latto and GloRilla, which are the female voices to add.
So it’s still the household brand … And this campaign or this movement is what 50 Years of Hip Hop is all about. “ Sprite has been around since my childhood to now. Nas spoke with BlavityU about Sprite being the Hip-Hop brand, his legacy in the historic music genre and his reflection on his legendary first album Illmatic and its impact on Hip-Hop today.
The Sprite movement features a variety of legendary and rising stars like Nas, Rakim, Latto and GloRilla with a new thirst-quenching flavor and a sponsorship of the collaborator’s biggest tour and exclusive drops. Nowadays, the brand continues its legacy of celebrating Hip-Hop music with its latest summer campaign in honor of Hip-Hop’s 50th Anniversary. For generations, Sprite has shown unwavering support to Hip-Hop and its artists.
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